A limited number of partnership opportunities exist with the Drag Illustrated World Series of Pro Mod, and each may be customized to meet your company’s specific marketing objectives.
March 5-7, 2027 · Texas Motorplex · Ennis, Texas
The World Series of Pro Mod is the hardest field in Pro Modified to make. It has no qualifying ladder, no easy rounds and no second place. Seven drivers have won it in ten years, and no one has ever won it twice.
It is also, deliberately, one of the hardest fields in motorsports to make. That is what a partner is buying association with.
The Platform
The World Series of Pro Mod is promoted by Drag Illustrated, the independent voice of drag racing since 2005. Partners receive the race and the media company that built it.
Drag Illustrated readers spend an average of two hours and forty minutes with an issue. 77% take action on what they see. Median household income is $112,000, and 43% spend more than $20,000 a year on race parts.
The Official Partner Program
The World Series of Pro Mod is sold by category rather than by inventory. A limited number of companies hold an official designation in their space, and no competing brand is admitted alongside them. Category exclusivity is real, it is finite, and it is first come, first served.
Presenting Partner
Title association with the event across every asset, broadcast, and piece of collateral. One partner only.
Official Partner Categories
Additional categories are available. If your company’s space is not listed, it can almost certainly be built.
Why This Race
There are 39 Pro Modified races on the calendar in a season. Almost every one of them is trying to get bigger. This one is going the other way.
Across the 2025-26 winter season, roughly 75 cars a race chased 32 spots. At the U.S. Street Nationals every qualifier ran in the 3.50s, the quickest Pro Modified field ever assembled, and about forty cars went home. In 2027, standing alone as a single crown jewel event, the World Series drills down on exclusivity to a level it has not applied since its years at Bandimere Speedway.
Scarcity is what separates a big race from a prestige one. The Masters is not the largest golf tournament. The Kentucky Derby is not the longest race.
Since 2017, Drag Illustrated events have paid racers more than $1.36 million. Every dollar of it came from partners who understood that growing this sport grows their business with it.
What Partners Receive
Every agreement is built to the partner rather than sold off a rate card. Programs are typically assembled from:
Start The Conversation
Categories are being committed now for 2027.
Partners who come in early get the best categories and the most runway. Purse, broadcast details and the full 2027 partner prospectus will be announced in the coming weeks.
Wes Buck
Founder & Editorial Director, Drag Illustrated
wes@dragillustrated.com
Partnership Enquiry
Tell us about your company and the category you are interested in. We will come back to you directly.
